2012年1月3日星期二

Toyota compensation for China's car owner: zhejiang 'rights and interests is a national demonstration

Zhejiang the domestic only a car recall of compensation defined the local laws and regulations, finally make Toyota changed on the Chinese market, "only apology, don't lose money" market strategy. Zhejiang experience is a 'rights and interests of the demonstration. We know, the government should is the spokesman of the public interest, and our country now in the recall the defective NFL Jerseys car this law also wasn't strong enough. Such as the law for than America, the law of the United States Toyota defects of most cars can be fined up to 1 billion dollars, but our country to have defects of the measures for the administration of car recall the punishment is not specific provisions. In this context, the zhejiang, as the developed a region, took the lead in formulating the relatively complete local laws and regulations. For example, zhejiang in economic development and at the same time, positive on the commodity 3 packets of zhejiang directory, and formulated the "implementing Chinese consumer rights and interests protects the specific measures". It is because of these regulations and regulations, zhejiang to 'rights and interests, set a precedent for the people of interests. From the practice of zhejiang now look at the Toyota still exist "with the car different rights", "with disease different governance" under the different treatment consumers phenomenon, an eager for the people, and for the owner of the Toyota rights the rights of people to stand in justice, they insisted on this kind of rights is not alms, not from Toyota to some grace, but we have to insist on equally standard, adhere to the principle of customer is the first. So, in the past, we talk about the experience, is about the economic development of zhejiang experience, but today we are delighted to see the zhejiang also created a rights experience, the experience of the contents of the different reflects Chinese social great progress. Now for Toyota, and it's only constant improvement, to continue to move forward, to win back the world market. In the Chinese market on top, and it's the most should do is, is a big field of vision, the real value of the Chinese consumers rights and interests, and only in this way, Toyota is possible to win back China's big market. Toyota does not pay attention to the Chinese market said? Not necessarily. In this year, because it in Toyota encounter such a big crisis, also specifically formulated the market expansion plan, but also make sales outlets plan to expand, to increase production plan. But is it really pay attention to Chinese consumers' rights and interests? I think strength or not enough. 
Why? Because Toyota chapter male in Beijing apologize, special mention Toyota to set up quality supervision committee in the world, and at the same time on measures to strengthen the communication with consumers. But in the implementation of these measures, Toyota is far from reach us expect that effect. For example in China, how to communicate with Toyota consumers? Dot enlargement and later, how to strengthen the service? How to NBA Jerseys collect consumers to his opinion? From this point, Toyota there should be a greater mind. Because whether in China or business in China do other things, all want to respect China, do "it is with the person this". Only pay attention to consumers, to really win back the market.

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